marci defelice
Rixen is a handmade jewelry company based in Austin, TX.
RIxen specializes in unique designs while using natural and carefully sourced materials.
I have been working with the owner and designer, Emily Ray, to increase the company's online presence and online sales. I developed a digital marketing plan for the company that includes Facebook ads, Snapchat suggestions, and a Google adword campaign. Moreover, I designed and implemented a Facebook ad campaign for the 2016 holiday season.
I also help create names for fall/winter and spring/summer collections, assist in creating look books, and make wholesale line sheets.
I used Adobe Photoshop to create the line sheets. The line sheets I have designed have been seen by major companies, such as, Revolve and Show Me Your Mumu.
All email marketing was done with Mailchimp.