Bryan's United Air Conditioning is a family owned and operated HVAC business located in the Greater New Orleans area. 

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I was hired by Bryan's United to update, redesign, and manage the email marketing. When I first started, the company was using an outdated program (Easy Contact) that sent the emails to the clients spam box. The emails that were bring sent out had a 0% opening rate. Moreover, the employee in charge of the emails would send out the newsletter in a PDF attachment instead of one page. 

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When I began, the first task was to take the old email list and transfer it from Easy Contact to Constant Contact. The next step was to eliminate any email accounts that were identified as bunk or non-existent. 

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Finally, I was able to start creating emails. The emails are sent out about twice a month and contain information on promotions the company offers. I also include articles from the blog.

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My main focus of email marketing is to remind customers Bryan's United is devoted to them, bring people in with specials, and include links throughout the email to drive traffic to the website.