This campaign was developed by myself, Sean Schmidt, the

Co-founder and COO, and Megan Robinson, the Editor-in-Chief. We wanted to create an organic way to connect with our audience. More importantly, we wanted to bring a different angle to the music industry world; we want to show the music fans how it all happens. The campaign started December 5, 2016. Below are featured articles on the interview by River Beats staff writers. 

    

     I helped in developing the structure of the interview, the interviews questions, the distribution plan, and the overall creative vision of the campaign. 

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     To learn more about People Behind the Movement Click Here