The primary emphasis of the marketing research program at LSU is to develop an understanding of the techniques used by market researchers as they satisfy marketing managers' information needs and problems. 

 

     The goal of this project is to learn how to perform various qualitative research techniques. Or team developed an appropriate research topic and performed a qualitative research study on it. The communication of the qualitative work and findings will be accomplished with a research report. 

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     Our team created research objectives and collected data using various methods, such as, surveys and online research. Our goal was to develop a hypothesis about the Hungry Howie's customer and his or her preference in the Baton Rouge, LA community. This project included using Miscrosoft Excel and Qualtrics.