Jay Ducote is a Louisiana celebrity chef, food blogger, and has created his own line of gourmet food products, such as BBQ sauce. 

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     The goal of this project was to create a marketing goal by understanding the customers, the company, and the competition. We were required to create a social media marketing mix using Facebook, Twitter, Instagram, and other mediums. The report also includes ways to evalute and measure each medium. 

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     This project was an indivual assignment done for an actual company with a real budget and customers. 

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Click below to read digital marketing plan.